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Our work : Breaking the Iron Triangle

  • Client: Duggan Wellness
  • Project Title: Breaking the Iron Triangle
  • Discipline: Interactive, Print
  • Role(s): book cover design, cms integration, front-end code, information architecture, web design, web hosting

When approached with the opportunity to come up with a visual that says “US Healthcare costs too dang much and is going to drive our country into the ground financially AND we’re focusing on the wrong things if we want a happier, healthier nation!,” our first thought was… “That’s easy.” But it wasn’t.

What started as a simple stack of money, turned into shattered type, a stack of bills with rolled up pills, and a pretty optical illusion that was used to explain the “iron triangle” to the masses. All on display on a beautifully designed book cover.

If you haven’t read the book yet, you’re doing it wrong. In the meantime, check out the cover and website that we created for it.