- Client: WisdomWell
- Project Title: Effectiveness & Presence
- Discipline: Print
- Role(s): brochure/booklet design
When our client WisdomWell approached us to design and layout a booklet they were producing for the Pepsi Beverages Company leadership team, we immediately thought out loud – “oh, hell yeah!” The general idea was to keep it simple and to the point, using several quotes from very insightful folks as well as thoughts and exercises for the team to practice on a daily basis.
The challenging part was coming up with imagery to represent each page’s quote/title but the end result was spot on (according to the client… and us).